The work included analyzing competitors, creating a market map, and developing an authentic design. Priorities for the development of an identity were formulated.
The brand should inspire trust and reflect the aesthetic priorities of the workshop, as well as convey the meditativeness of the ancient craft.
The logo is created from small sesame seeds and is assembled into various shapes. It creates a metaphor that you can give the product any shape.
COLLABORATION СИЛА ВЕТРА & KUNZHUT
When creating the graphics, the features of the Wind Force merch and their shared values with the Kunzhut brand were taken into account.