Novosibirsk merch

Decorations made of barbed graphics were created using artificial intelligence and resemble barbed wire, referring to another feature of Novosibirsk.

There are many young people living in the city who want to have their own voice and self—expression - merch helps them in this. The solution is based on contrasts: Soviet architecture and new punk-style technologies.

I used collages by Novosibirsk photographer Vyacheslav Kovalevich and took them apart, made a collage in a collage. The mix of textures and spots - pieces of the city conveys the feeling of the city

Novosibirsk is the growing city. The "Capital of Siberia" also houses the longest metro bridge in the world. The prevailing architecture is constructivism.
Trans-Siberian city for cars. Gray, dusty, sunny and dry

The difficulties I'm facing are how to make friends with graphics and fonts.

The task was to convey the rapid development of the city in its natural color. My goal was to visually highlight Novosibirsk with the help of branding and to focus on its features.
To convey the rapid development, "sharpness" and ambiguity of the city, a design solution was chosen that is reflected in the punk style with contrasting combinations of technology and Soviet architecture.